Customer Snapshot: Enterprise Florida Inc.

Enterprise Florida uses Pivotal MarketFirst to quickly and automatically fulfill requests for collateral and information without draining internal resources. Leads are then seamlessly distributed, tracked and acted upon.

Enterprise Florida, Inc.(EFI) is the public-private partnership responsible for leading Florida's statewide economic development efforts. The organization is focused on attracting, retaining and growing Florida businesses, as well as helping promote trade between Florida and the rest of the world.

Challenges

  • Build long-term customer relationships
  • Generate Demand
  • Improve customer relationships
  • Improve lead management processes
  • Increase campaign effectiveness

Results

  • Easily and effectively manage multi-channel campaigns and sophisticated marketing processes
  • Progressive profiling tools to segment their audience by potential value, preferences, history or region
  • Real time visibility into the effectiveness of campaigns
  • The ability to plan, design, launch and see results from a campaign in a matter of days