Customer Snapshot: Farm Credit Services of America

One of the largest farm credit organizations in North America aligns itself around customer needs using Pivotal CRM and Pivotal Mobile CRM.

Farm Credit Services of America made Pivotal the nervous system for their customer relationship management program. Today FCSAmerica presents a unified view of the customer across the organization — including field sales representatives, retail office employees, and management. Across all direct communications channels, including email, phone, and face-to-face, Pivotal eRelationship is integrated with numerous back-end database systems, supports business change seamlessly with no end user disruption, and is optimized for Intel ® , Microsoft ® , and the Internet.

Challenges

  • Build Customer-Centric Infrastructure
  • Increase Revenue and Profitability
  • Increase Sales Force Effectiveness
  • Leverage Business Intelligence

Results

  • Fully trained 729 employees in 30 days with 100% success rate
  • Expects to leverage the Pivotal solution to help attain double-digit growth
    the first year.
  • Fully integrated with four corporate data systems