Customer Snapshot: Field Fisher Waterhouse

Legal services firm selects Pivotal CRM to help achieve its ambitious business growth strategy

Field Fisher Waterhouse is a full-service law firm based in the City of London. The firm has recently been described by media commentators as a "firm to watch" and is one of a "surging group of London practices." With 89 partners, over 180 other lawyers, and over 250 support staff, it assists a wide range of domestic and international clients with advice across a full range of commercial legal issues. Its main areas of practice are IP and technology, corporate and commercial, banking and finance, regulatory and public sector.

The firm has a wide-ranging client base that includes listed and unlisted companies, multinationals, banks and other financial institutions, professional partnerships, trade associations, and government departments. FFW is part of The European Legal Alliance with nine other law firms. The Alliance has almost 800 lawyers operating in 26 business centers.

Challenges

  • Build Customer-Centric Infrastructure
  • Integrate existing data
  • Plan, optimize and execute campaigns

Results

  • Automates and integrates the business processes of marketing, sales, and support services across the firm
  • Automates key marketing processes, including event management and direct-mail fulfillment
  • Streamlines the firm's business analysis and management decision-making by integrating existing financial and document management systems, allowing the company to quickly generate business statistics and key financial information