Customer Snapshot: Mikohn

Manufacturing firm chose Pivotal CRM to create a single, unified view of the customer across the entire company. Sales people now have complete customer information before they call into their customer base, so they spend more time leveraging business intelligence and generating revenue.

Las Vegas, Nevada-based Mikohn develops, manufactures and markets an expanding array of slot games, table games and advanced player tracking and accounting systems for slot machines and table games. Experiencing growth related challenges and a distributed network of offices and employees, Mikohn chose Pivotal to consolidate its customer information. All employees now have a complete customer picture and as a result are able to serve and sell to new and existing customers more effectively.

Challenges

  • Improve Customer Service
  • Increase Sales Force Effectiveness
  • Leverage Business Intelligence

Results

  • More clearly defined business rules and processes, acknowledged and accepted company wid
  • Quick to customize due to Intel hardware platform and the ability to develop within technologies that use Microsoft-standard environments
  • Sales force is up-to-date on customer information and able to effectively call into new and existing accounts