Customer Snapshot: Softrax Corporation

Enterprise revenue management and billing software firm advances its e-marketing efficiency and improves the customer experience using the CDC MarketFirst Deliverability E-mail Server

Based in Canton, MA, Softrax is a leading provider of enterprise revenue management and billing solutions. It provides software to automate the entire revenue cycle, from complex billing and contract renewals through revenue recognition, reporting, and forecasting.

Challenges

  • E-mail volume and deliverability
  • Need to prioritize and control outgoing campaigns
  • Desire for visibility into deliverability metrics

Results

  • Decreased cost per response
  • Reduced time spent executing e-marketing campaigns from 24 hours to 1 hour
  • Increased marketing effectiveness with assurance of message deliverability at the optimal time
  • Improved control over the customer and prospect experience
  • Decreased delivery time of high-priority messages from several hours to almost instantaneous
  • Dramatically improved their ability to view the status of campaigns and capture e-mail deliverability metrics and bounce-back data
  • Provided foundation to automate list hygiene
  • Eliminated bottleneck issues that affected other areas in the organization