Customer Snapshot: VISA International Asia Pacific

Industry leader chooses Pivotal's Web-based CRM software for its Asia Pacific operations

Visa, the world's leading payment brand, created a CRM strategy to fulfill its operating philosophy to deliver the highest possible standard of service to its member financial institutions. This initiative, known as 'Visa in Touch' required a powerful CRM system that would create a centralized customer repository and allow employees throughout Asia Pacific to easily manage member interactions across multiple geographies and product lines.

Challenges

  • Achieve Rapid Deployment
  • Improve Customer Service
  • Increase operational efficiencies
  • Increase up-sell/cross sell opportunities

Results

  • Helps Visa members increase the business they conduct using Visa's payment solutions
  • Improves account management
  • Simplifies business processes