Customer Snapshot: WCI Communities

One of America's leading luxury homebuilders markets new homes, mortgages, real estate, and amenities using Pivotal

WCI Communities, Inc., named America's Best Builder for 2004 by the National Association of Home Builders and Builder Magazine, has been creating amenity-rich, master-planned lifestyle communities since 1946. Florida-based WCI caters to primary, retirement, and second-home buyers in Florida, New York, New Jersey, and Connecticut. In addition to homebuilding, WCI generates revenues from its Prudential Florida WCI Realty Division, its mortgage and title businesses, and its amenities, as well as through land sales and joint ventures.

Challenges

  • Increase campaign effectiveness
  • Provide integration
  • Simplify the Buying Experience
  • Target specific audience segments

Results

  • Provides sales, marketing, and customer care support not only to its homebuilding business, but also to its amenities, mortgage/title, and real estate divisions
  • Streamlines the homebuying experience, supports better target marketing efforts, and automates many service functions to provide responsive post-sale service to homebuyers
  • Integration to the ERP system gives customer-facing employees access to information on product inventories, options, elevations, and details of completed contracts without leaving their Pivotal system